If you have any questions about Cookies or about our data protection practices in general, you can reach us via email using firstname.lastname@example.org.
What cookies are?
On this website we use so-called “cookies”. Cookies are small text files that are stored in the memory of your device via your browser. Cookies store certain information (e.g., your preferred language or page settings) which can be sent back to us by your browser when you visit the website again (depending on the lifetime of the cookie).
Which cookies do we use?
We distinguish between two categories of cookies:
Essential or Necessary cookies. These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website would not function, and thus you would not be able to use certain services.
Optional cookies. These cookies are non-essential for the website to function and require your consent. When it comes to optional cookies the following distinctions are made:
- Functional cookies or sometimes called convenience cookies. These cookies allow a website to remember the options a user has made (including user ID`s stored, consents given, or languages selected) and other personalization options you have selected when browsing.
- Analysis and performance cookies, which are used to monitor and improve the function and service of a website. Those can track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics.
- Advertising cookies or targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very irritating.
The ECA and PECD, require us to ask for your consent when using specific cookies (in particular any cookie that is not strictly necessary for the operation of the website, for example, Functional cookies, Analysis and performance cookies and Advertising cookies or targeting cookies “Optional cookies”).
Subject to your consent
We only use optional cookies with your prior consent. If you are visiting our website for the first time, a banner will appear on our website asking for your consent to use optional cookies. If you consent to this, we will store a cookie on your computer and the banner will not be displayed again for the lifetime of the cookie. Thereafter, or if you actively delete this cookie beforehand, the banner will be displayed again the next time you visit our website in order to obtain your consent again.
- 3 bytes of the IP address of the called system of the website visitor (anonymised IP address),
- the website called up,
- the website from which the user reached the accessed page of our website (referrer),
- the subpages accessed from the website,
- the time spent on the website
- the frequency with which the website is accessed.
Google states that it will not associate your IP address with any other data held by Google. The use of this service is based on your consent.
We use Google Ads, an online advertising service provided by Google LLC. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.
Google Ads Remarketing
We also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.
Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google’s cross-device functions. This means that interest-based, personalized advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behavior) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.
Google Conversion Tracking
Pixel Cookies and Tags
Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalized advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.
For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook, and Instagram.
You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link http://tools.google.com/dlpage/gaoptout?hl=en.
Google Ads, Google Ads Remarketing, Google Conversion Tracking
If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.
If you do not wish to participate in usage-based advertising through Facebook you can object here: https://www.facebook.com/settings?tab=ads
If you do not wish to participate in usage-based advertising through Instagram you can change your ad settings by following these instructions:https://help.instagram.com/911879456838933
If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioral advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only).
Does this policy change?
Who should I contact for more information?